Morgan Blangeois
Doctorant en Sciences de Gestion
Morgan Blangeois is a doctoral student in management sciences at IAE Clermont Auvergne School of Management, a member of the CleRMa laboratory. His research examines the disruptions caused by generative AI in the digital services sector, exploring both strategic adaptation and individual adoption processes using mixed-method approaches. He also works on cognitive and algorithmic biases in the AI-assisted creation of marketing personas.
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